U.S. Figure Skating has developed its first-ever Athlete Marketing Collective, a new initiative designed to expand marketing opportunities and create additional revenue streams for its National Team athletes. As part of the program, U.S. Figure Skating will launch a series of collaborative athlete merchandise collections, beginning today, Oct. 29, with Olympian and World silver medalist Isabeau Levito.
The Athlete Marketing Collective brings U.S. Figure Skating and its athletes together to pursue group marketing, promotional, licensing and content opportunities. Through the program, athletes can opt in to participate in initiatives featuring their name, image and likeness (NIL), including group marketing campaigns, sponsor activations and collaborative merchandise collections.
Through this first initiative, National Team athletes will receive a significant percentage of the net profit from sales of their individual collections. Athletes will have a direct voice in the creative process and retain approval rights over their merchandise designs. They will work alongside U.S. Figure Skating to develop collections that reflect their personality and individual style.
"We have an incredible group of athletes, each with their own personality, style and connection to fans," U.S. Figure Skating Chief Commercial Officer Annie White said. "We wanted to create something that gives them a real voice in how they're represented, while opening the door to new opportunities to earn revenue. This is a true collaboration with our athletes, and we're excited about what we can build together."
Levito's collection will be the first to launch today, Oct. 29, coinciding with 2026 Skate Canada International, her opening competition of the 2026-27 figure skating season.
The athlete collections will be available through the U.S. Figure Skating online store and at select events, with opportunities for event-specific designs and exclusive merchandise. Fans can follow U.S. Figure Skating's website, social media channels and fan newsletter for upcoming athlete collection announcements.
