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U.S. Figure Skating

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U.S. Figure Skating Names iHeartMedia an Official Partner Ahead of the 2026 Olympic Winter Games

New partnership aims to grow the reach of figure skating nationwide

12/29/2025 4:30:00 PM

U.S. Figure Skating, the national governing body of figure skating in the United States, today announced a new partnership with iHeartMedia (iHeart), the leading audio media company in America, as an official partner of the organization leading into the Olympic Winter Games Milano Cortina 2026. iHeart will deliver original audio storytelling, athlete-driven content and promotional support across its unmatched audio ecosystem, reaching more than a quarter of a billion listeners each month across its broadcast radio stations, podcasts, digital platforms, live events and more. 

Through this partnership, iHeart will activate onsite at the Ice House in Milan, Italy, from Feb. 6–22, 2026, during the Olympic Winter Games, serving as a content studio and broadcast hub for iHeartRadio talent and creators. The activation will include:

  • A dedicated iHeart Podcasts studio and broadcast space
  • Exclusive athlete interviews in collaboration with U.S. Figure Skating for use across iHeart platforms
  • Original, Olympic-themed audio storytelling designed to connect fans with the athletes, moments and stories surrounding the Games

"We are thrilled to be partnering with iHeartMedia in an exciting time for U.S. Figure Skating as we look ahead to the U.S. Championships and the Olympic Winter Games," U.S. Figure Skating Chief Commercial Officer Annie White said. "As a company that shares our commitment to meaningful audience connection, iHeartMedia will help us amplify excitement around our athletes, our events and our national programs, including Learn to Skate USA® and SkateFests across the country."

In addition, iHeart will support U.S. Figure Skating through a multi-channel promotional campaign leading into the 2026 Prevagen U.S. Figure Skating Championships in St. Louis as well as the organization's broader Olympic-year initiative, Leave Your Mark.

"We're proud to partner with U.S. Figure Skating at such a pivotal moment for the sport," said Michael Biondo, president of business development and strategic partnerships at iHeartMedia. "From original audio storytelling to on-site activation at the Ice House in Milan, this partnership allows us to spotlight the dedication, artistry and athleticism of these incredible athletes while bringing fans closer to the moments that define the journey to the Winter Olympic Games."

iHeartRadio is also the exclusive audio partner for NBCUniversal's coverage of the Olympic Winter Games in Milano Cortina, providing audio support and original content on Olympic-themed podcasts and more. iHeartMedia continues to reinforce its role as a premier platform for sports storytelling — connecting fans, athletes and communities through the power of audio.

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