Pirouline, the iconic, luxury snack company, is U.S. Figure Skating’s Official Cookie and Sweet Snack, the national governing body announced Tuesday.
In addition to a full complement of advertising throughout NBC Universal’s coverage of the 2022 Toyota U.S. Figure Skating Championships, and the 2022 International Skating Union (ISU) Championship events, Pirouline will sponsor the backstage athlete lounge at the U.S. Championships, which will be featured in-broadcast during telecasts on NBC and USA Network.
As part of the partnership, Pirouline will bring their #SnackGlam campaign to the ice. In-telecast programming will feature the “Pirouline Stylish Performance,” which will talk about the performance which best encapsulates the component-side of a performance, as well as feature an in-arena “Glam Cam” for fans of the U.S. Championships in Nashville.
“We are excited to partner with Pirouline to highlight the style and performance of our athletes,” said U.S. Figure Skating Executive Director Ramsey Baker. “The added elegance of an American classic brand will enhance our backstage athlete lounge creating a truly glamorous experience.”
For decades, consumers have enjoyed Pirouline’s crème filled rolled wafers and the special indulgence of the slowly toasted, carmelized cookies with a Signature Swirl. Each cookie is baked with love to capture a warm sense of celebration. Pirouline cookies can help our fans turn an ordinary moment into an occasion, and a special occasion into something truly glamorous.
“We truly appreciate the power of pairing U.S. Figure Skating with our baked in America rolled wafers,” COO of Pirouline Herwig De Beukelaer said. “We are proud to partner with U.S. Figure Skating and support our nation’s athletes on their journey in February 2022 and beyond.”
Aggregate Sports, U.S. Figure Skating’s sponsorship sales agency of record, negotiated the deal with Pirouline.
