U.S. Figure Skating Announces Partnership with Puffs
|Novice ice dancers Tory Patsis and Joseph Johnson embrace in the Puffs Kiss and Cry at the 2013 U.S. Championships. (photo by Jay Adeff/U.S. Figure Skating)|
(1/21/13) - U.S. Figure Skating announced today it has reached an agreement with Puffs to become a partner-level sponsor, the organization's premier level of sponsorship. The partnership, which runs through the 2014 season, includes entitlement of the Puffs Kiss and Cry at the U.S. Championships and Skate America.
The figure skating "kiss and cry" is the area in which skaters wait for their scores to be announced following their performances. The first formal kiss and cry appeared at the 1984 Olympic Winter Games in Sarajevo. It has since become a pivotal point of interest to fans, media and athletes at U.S. and international competitions.
"Securing the right sponsor to entitle the kiss and cry has been a goal of ours for many years and we are excited to welcome the Puffs brand to our family of partners." U.S. Figure Skating Executive Director David Raith said. "The drama that takes place in the kiss and cry is an integral part of our sport, and the connection with Puffs tissues is a natural one."
The partnership also includes traditional commercial inventory and in-programming features on NBC, onsite activation opportunities at events, digital advertising on icenetwork.com and other marketing assets throughout the term of the agreement.
"Puffs recognizes that a skater's experience in the kiss and cry area is an emotional one," said Laura Dressman, Puffs Communications Manager. "That's why we are committed to helping skaters and their fans put their best face forward during these exciting moments."
The 2013 Prudential U.S. Figure Skating Championships run through Jan. 27 in Omaha, Neb. For full event coverage, please visit icenetwork.com.